Tuesday, 5 June 2012

Min Boudoir - An Interview with their Editor in Chief

When I first realise that there was to be a new Pin-Up/Vintage lifestyle magazine in the making I was very excited.  When I realised it would be a Swedish Pin-Up/Vintage lifestyle magazine I became super excited!  I love Sweden and my Swedish lovelies.  In my twelve/thirteen years in London I have met so many Sweds and have become particularly close to my favourite blondie Malin whom you will have seen on here many a times before.  I cannot wait to hang out with Malin again this summer!

Anyway back to the subject in hand.  I basically became rather intrigued with the birth of this new publication and decided I would get in touch with them to find out a little bit more.  That is when I found myself exchanging emails with the lovely Tifa Högberg; Editor-in-chief of Min Boudoir.

Tifa as the cover girl on the very first edition of Min Boudoir.

Here Tifa answers a few of my burning questions...

Can you tell us a little bit about yourself?

I was born in Stockholm (which is the capital of Sweden) but from age six me and my family moved out to the countryside. My interest of vintage have always been there but didn't really affect my life until about 10 years ago when I rediscovered Bettie Page and was drawn to the whole pin-up thing.

How did you come to fall in love with vintage and the pin-up style?

When rediscovering Bettie Page I also learned about the pin-up scene over in the US. I discovered models like Bernie Dexter and Sabina Kelley who caught my eye and my fascination grew stronger and stronger and I slowly started to experimenting with vintage hairstyles and clothing. In Sweden the rockabilly scene was big but no one did pinup modelling. So I decided to start out!

One of Tifa's modelling shots

At home... every bit the pin-up 24/7

Have you always worked in the publishing industry?

Not at all! I studied media in high school and that's it! For me it's always been easy with everything from writing to editing movies and things like that but after school I worked with totaly different things for many years. When I decided to go with my dream I did it all from scratch. From meetings with writers to actual places I could get the finished mag printed. I bought all the software that would be needed like InDesign and Photoshop and learned as I went forward.

What made you decide to publish your own magazine?

When I realized that there never was a magazine for me to read I decided to do something about it! I was also starting to move more and more away from modeling myself and doing burlesque (after doing it for several years) but my heart really belongs to that scene so I wanted to do something different but still in the same area. If I haven't started the magazine I'd probably start my own vintage inspired clothing label, taken up pin up photography or started a band... who knows. I'm not one of those who can just sit around and do nothing!

How hard was it to come up with the name and what inspired it?

Hmm I'm not really sure how it came to be. I wanted a name that could include all kinds of topic. Not just retro clothing or only burlesque.
Min Boudoir means My Boudoir. And that is what I want the magazine to be, when you read it you'll go to that girlie place where it's all about stockings, fashion and hairstyles. Well not only of course, but in my head I see a woman lounging somewhere sipping on a cocktail and reading.

How long did it take from dreaming up the magazine to turning it into reality?

Well it's been in my head for a couple of years but from when I actually started out working on it took me less than a year to have the first issue out. When I do something I really do it! Looking back there are tons of things I could have done differently. I could probably have saved myself a great deal of money and sleep if I'd done my homework on a couple of things. But I've unfortunately seen too many people starting on their dreams and didn't follow through because they were scared, didn't know exactly how or didn't know where to start. I had no clue, but a strong will and just thought to myself "I'll learn while doing it". I hope to inspire others to go ahead with their dreams.

What are the Min Boudoir team working on at the moment?

Next issue, the third one is coming out later this month so most of the time right now goes to putting the last pieces together!

Team MB!

Are you involved with any other projects outside of the magazine?

Haha feels like I'm always involved in what going on. But lately I've decided to start saying no, even to things I want to do like modeling or burlesque shows. There is simply no time and I need to stop pushing myself too hard. But yes there are some modeling and shows ahead but... ah well it’s hard not to when it's so much fun!

Where would you like to take Min Boudoir from here on?

I’d like to see it bigger, more issues each year and in English for all the Europeans that is waiting for it (US as well).

Where will we be seeing the Min Boudoir name this year? Events etc?
We will sponsor some vintage and burlesque events but I cannot reveal to much just yet ;)

* * * * *
I hope you enjoyed reading a little bit more about Tifa and her dream, Min Boudoir.  This was my second interview for The Dressing Parlour and I rather liked conducting them actually.  I will try to interview some more interesting people very soon.  Thank you again to Tifa for taking the time out to answer my questions!  I cannot wait to see issue three and what is install for Min Boudoir in the future.

Good night all xxx

One last pic - such cute hair!


Penny Dreadful Vintage said...

Isn't she gorgeous. Hopefully they are able to do English version, it looks great :)

Penny Dreadful Vintage

Myrtha Meadows said...

I was so glad when Tifa started this magazine! It's the first one of it's kind we have here in Sweden. Love to read it, and I aways recognize some of my friends in it! :) Don't know how she does it tho. For me, Tifa is superwoman - always working, yet always looking good! :) xo

The Dressing Parlour said...

Yes she is just gorgeous and also lovely too! Working hard always pays off. Not just a pretty face :)